Instead of writing only for keyword matches, think about the questions a visitor wants answered and the context around those questions. That is the kind of structure search systems can understand more easily.
Clear headings, useful summaries, and rich topical detail all help your content feel complete to both humans and search engines.
What to focus on
Build pages around a single topic, support them with related subtopics, and use HTML elements that make the structure obvious.
When the answer is easy to scan, AI search systems have a much better chance of surfacing it.