Begin with the basics: make sure the site is indexable, pages resolve properly, and key templates load quickly. Then move into keyword targeting, title tags, and the clarity of your headings.
One of the fastest wins is tightening pages that already rank on page two. They often need only a stronger title, a cleaner introduction, and a few relevant internal links to start moving.
What to check first
- Indexing and crawl coverage
- Titles, meta descriptions, and header structure
- Internal links to priority pages
- Image alt text and file naming
- Page speed and mobile usability
When the technical foundation is clean, the rest of your SEO work becomes much easier to measure and improve.